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Summary
This week in B2B: Prepare for 2025 with bold buyer predictions, platform comparisons, and top marketing channels. Plus, insights on AI’s impact and where it falls short in B2B.
👋 Happy Friday
Hitting the B2B Headlines This Week - This week, we’re looking at B2B marketing trends for 2025, platform showdowns, and AI innovations. From LinkedIn’s booming freelance marketplace to insights on why B2B video ads may be missing the mark, stay ahead with the latest strategies and tools.
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🔍 This Week in "Search"
What’s Trending in Marketing, Business, and Social Media This Week?
🧑💻 ‘Wordpress to webflow migration’ saw a 90% increase in searches
✉️ ‘Email marketing for b2b’ saw a 50% increase in searches
🖥️ ‘Digital marketing for b2b’ saw a 40% increase in searches
🎤 ‘AI voice generator’ saw a 250% increase in searches
🤖 ‘Chatgpt 4o with canvas’ saw a 2800% increase in searches
🗾 ‘Local marketing agency near me was a breakout search
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📰 This Week's Headlines
2024 B2B Buyer Trends and Bold Predictions for 2025
Get ahead with insights into 2024’s B2B buyer trends and what to expect in 2025. These predictions will help you plan strategically and stay competitive in a rapidly changing market. Read more
Webflow vs. WordPress for B2B in 2025: Which Platform Wins?
Compare Webflow and WordPress for B2B websites in 2025. Find out which platform offers better features, scalability, and performance for your business needs. Read more
The Ultimate Guide to B2B Innovation in 2025
Discover how to drive B2B innovation in 2025 with strategies and tools that will set your business apart. Learn about upcoming trends and technologies that will shape the future of B2B. Read more
Maximizing B2B Growth: Best Marketing Channels for 2025
Learn which B2B marketing channels will deliver the best results in 2025. This guide breaks down the most effective channels for driving growth and reaching your target audience. Read more
LinkedIn's Freelance Marketplace Reaches 10 Million Sign-Ups
LinkedIn's services marketplace has hit a milestone with 10 million freelance sign-ups. Discover what this means for B2B businesses looking to tap into a growing pool of freelancers. Read more
WordPress vs. WP Engine: The Drama Explained
Get the latest on the ongoing conflict between WordPress and WP Engine, including the impact on users and businesses that rely on these platforms. Read more
Zoom’s Custom AI Avatar Tool: Opportunities and Risks
Zoom's new AI avatar tool brings customization to video calls but comes with some potential risks. Learn what businesses need to know before diving in. Read more
50% of B2B Marketers Won’t Reach Their 2024 Goals
Half of B2B marketers are expected to fall short of their 2024 targets. Understand why, and find out how to realign your strategy to avoid being in the same boat. Read more
The AI Content Bubble Has Burst: What It Means for B2B
The AI content boom is losing steam. Learn how this shift could affect B2B content marketing and what strategies to adopt moving forward. Read more
Why B2B Video Ads Fail to Capture Attention
Discover the reasons behind B2B video ads falling short of capturing audience attention and explore ways to improve engagement. Read more
Where AI Falls Short in High-Stakes B2B Industries
AI has limitations, especially in high-stakes B2B sectors. Find out where it struggles and how businesses can navigate these challenges. Read more
AI Use Cases for B2B Marketing: What’s Working Now
Get a rundown of current AI use cases in B2B marketing that deliver real results. Learn how to implement these tools effectively in your strategy. Read more
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Until next week!
