Hitting the B2B marketing news headlines this week: The growth of ABM, changes marketers can expect from Elon Musk’s Twitter takeover, social media marketing predictions for 2023, and more. Keep reading to get the lowdown!

But first…

WEBINAR: Introduction to the Marketing Funnel

In tomorrow's webinar, we're going to lead you through the marketing funnel and share actionable steps for you to take at each stage, with a spotlight on the type of content you should be creating to increase your chances of success. REGISTER HERE.

Can’t make it? Don’t worry — feel free to register anyway, and we’ll send you the recorded session.

Now back to the news:

The Evolution and Adoption of Account-Based Marketing (ABM)

A new report by Foundry revealed that 96%of marketers have a documented ABM strategy in place - a strategy where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. In addition, the study shows that 94% rate ABM as extremely or very important to their overall marketing objectives, and 84% feel their ABM efforts have been either extremely or very successful. Some of the goals surrounding ABM include, as discovered through the report, new account acquisition (69%), improving win rates (63%), and upselling and cross-selling to existing customers (61%). Read more.

What Changes Can Marketers Expect From Elon Musk’s Twitter Takeover?

Now that Twitter is an Elon Musk company, what should marketers expect from the takeover? Since he first invested in the company, Musk has been far from coy about his ambitions with the app. The billionaire has hinted at a loose vision for the future of Twitter: tackle the spambots (he has promised to “authenticate” all humans on the platform), protect free speech (Musk calls himself a "free speech absolutist," and has expressed worries about the platform's algorithms that select which posts a user sees), raise revenue (he’s hinted towards charging verified accounts a monthly fee),  and build an “everything app” (much like China’s WeChat app). And who knows what else he has in store… Read more.

32 Predictions for Social Media Marketing for B2B in 2023

As the new year looms, Social Media Today has put together a list of predicted social media marketing trends for 2023. The highly in-depth article takes a look at trends by each major social media platform, sharing “solid, realistic and viable potential changes” expected to come our way over the next year. Included in the list are next-level integrations for Instagram, more AI-recommended content across multiple platforms, a bigger subscription push on Elon Musk-owned Twitter, improved video tools on LinkedIn, plus lots more. Take a look at the article here.

TikTok Launches ‘TikTok Academy’ Marketing Education Platform 

A new education program for marketers has been introduced by TikTok. The "TikTok Academy" will give marketers video tutorials on how to use TikTok marketing to its fullest potential as well as research data and additional details that will improve their grasp of the app as a whole. The program will help to improve marketers’ technical understanding of how to apply trending content – for example – to improve the performance of TikTok ads. As the platform becomes increasingly popular for B2B, it’s important that marketers and business owners learn all they can about how to increase their chances of success, and TikTok Academy is a great place to start. Check it out here.

SC Blog links:

10 Proven Tactics To Write Effective Blog Titles With High CTRs 

The Importance and Implications of Ethical Branding

Web version

Hitting the B2B marketing news headlines this week: The growth of ABM, changes marketers can expect from Elon Musk’s Twitter takeover, social media marketing predictions for 2023, and more. Keep reading to get the lowdown!

What Changes Can Marketers Expect From Elon Musk’s Twitter Takeover?

Now that Twitter is an Elon Musk company, what should marketers expect from the takeover? Since he first invested in the company, Musk has been far from coy about his ambitions with the app. The billionaire has hinted at a loose vision for the future of Twitter: tackle the spambots (he has promised to “authenticate” all humans on the platform), protect free speech (Musk calls himself a "free speech absolutist," and has expressed worries about the platform's algorithms that select which posts a user sees), raise revenue (he’s hinted towards charging verified accounts a monthly fee),  and build an “everything app” (much like China’s WeChat app). And who knows what else he has in store… Read more.

The Evolution and Adoption of Account-Based Marketing (ABM)

A new report by Foundry revealed that 96%of marketers have a documented ABM strategy in place - a strategy where marketing and sales teams collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. In addition, the study shows that 94% rate ABM as extremely or very important to their overall marketing objectives, and 84% feel their ABM efforts have been either extremely or very successful. Some of the goals surrounding ABM include, as discovered through the report, new account acquisition (69%), improving win rates (63%), and upselling and cross-selling to existing customers (61%). Read more.

32 Predictions for Social Media Marketing for B2B in 2023

As the new year looms, Social Media Today has put together a list of predicted social media marketing trends for 2023. The highly in-depth article takes a look at trends by each major social media platform, sharing “solid, realistic and viable potential changes” expected to come our way over the next year. Included in the list are next-level integrations for Instagram, more AI-recommended content across multiple platforms, a bigger subscription push on Elon Musk-owned Twitter, improved video tools on LinkedIn, plus lots more. Take a look at the article here.

TikTok Launches ‘TikTok Academy’ Marketing Education Platform 

A new education program for marketers has been introduced by TikTok. The "TikTok Academy" will give marketers video tutorials on how to use TikTok marketing to its fullest potential as well as research data and additional details that will improve their grasp of the app as a whole. The program will help to improve marketers’ technical understanding of how to apply trending content – for example – to improve the performance of TikTok ads. As the platform becomes increasingly popular for B2B, it’s important that marketers and business owners learn all they can about how to increase their chances of success, and TikTok Academy is a great place to start. Check it out here.