Threads, the Twitter rival, is available from today, decrease in search visibility for Tweets, OpenAI faces two lawsuits, and more.

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Hitting the B2B marketing news headlines this week: Threads, the Twitter rival, is available from today, decrease in search visibility for Tweets, OpenAI faces two lawsuits, and more.

🧵Meta’s New Twitter Rival ‘Threads’ Is Ready for Download

Meta’s Threads, their new Twitter-rival platform is available for download today. The Threads app will be a place where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Learn More.

🔍Tweets Aren’t Showing Up in Google Results as Often Because of Changes at Twitter

It’s been reported that Twitter experienced a significant decrease in search visibility on Google after Elon Musk implemented limits on tweet views. Google's search crawlers were affected, causing Twitter to lose over 2,200 keywords from the first page of Google search results. Learn More.

⚖️ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations

OpenAI, the creator of ChatGPT, is currently facing two lawsuits, one related to copyright infringement and the other concerning privacy violations. The resolutions of these lawsuits have the potential to establish significant legal precedents concerning AI, copyright, and privacy, ultimately shaping the future regulatory environment. Learn More.

💸U.S. Ad Index Expands For First Time In 11 Months In May

According to recent ad index data, overall ad spending levels have increased for the first time in 11 months. The growth is the first material sign that the U.S. ad marketplace is pulling out of a recession that began in July 2022. Learn More.

👍YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio

YouTube has started testing around allowing users to perform comparison performance tests between different video thumbnail images, which could lead to new opportunities for B2B brands to conduct A/B testing. Learn More

What’s Trending on Google Search?

🥗Cava stock was a rising search trend this week

💰'Can you get hacked on cash app’ saw a 350% increase in searches

🏀ESPN layoffs is a breakout search this week

💲’Richard Montanez net worth’ saw a 3,500% increase in searches

From the Blog

🔍Beyond Keywords: How to Optimize Your SEO Strategy for Conversion Rate Optimization

The power of SEO and CRO combined is far greater than either one on its own. Read on to discover tips on how to use them to improve your website's performance. Read More!

💚The Importance and Implications of Ethical Branding

From ethically sourced products to a philanthropic approach to sales, ethical branding has become the norm in today's marketplace – and for good reason.

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