Product Launch
Successful product launches fuel the beginnings of big things.
Go-To-Market Strategy
Being prepared to take your new product to the market can be a daunting task. Understanding the best distribution and communication channels before you launch is crucial for setting your product and brand up for success. We will lead you down the best path as we design a go-to-market strategy specifically for your brand.
Message Testing
Whether it’s for an ad, landing page, or social content, designing multiple messages and distributing them across various channels will give you a better idea of what appeals most to your potential customers. Regularly testing your message is like constantly sharpening the axe, and doing message testing at product launch allows you to determine the best strategy going forward with your marketing campaigns.
Kickstarter & IndieGogo
Taking a startup to Kickstarter or IndieGogo is a great way to gauge interest and secure funds for a new product. We can work with you to create assets and design a campaign geared towards the audience we believe will have the best chance of backing you. We’re here to help once the campaign ends as well and set you up with all the tools you need to continue on your marketing journey.
Audience Building
Capturing your target audience is often one of the harder parts of any product launch. There are several stages to audience building including audience research, persona creation, message testing, and continued engagement. We’re here to put in that time and effort to find the right people for your product and build a community around it.
Strategy Session
We begin with a thorough strategy session to adopt a 360-degree approach, understanding your objectives, target market, and USPs. This phase guarantees that our process aligns with your goals and lays the groundwork for a successful launch.
Messaging & Positioning
Capturing your target audience is often the toughest part of any product launch. From audience research to persona creation to message testing, we handle every aspect of messaging & positioning, ensuring your product stands out with a clear value proposition. Let us find the right people for your product and build a thriving community around it.
Creative Development
Our team brings your vision to life with compelling creative assets, persuasive copy, and engaging multimedia content. Whether it's designing ads, videos, or landing pages, we ensure your brand leaves a lasting impression.
Launch Execution
As the launch date approaches, we execute your go-to-market plan with precision. From coordinating PR efforts to managing social media campaigns, we orchestrate a seamless launch. Throughout the process, we continuously monitor performance metrics and gather feedback to optimize our strategies for ongoing success.
Hear it Directly from Our Clients
"We couldn’t be happier with the results"
We tasked Steel Croissant with creating a brand identity that was modern, inclusive, and distinct. They operationalized from soup to nuts in less than ten days for the initial phase of logo design, web design, and marketing collateral (decks, executive summary, etc.). The color scheme was exactly what we wanted, the logo fit the brand, the branding was consistent throughout all deliverables. We couldn’t be happier with the results.
"Awesome, awesome work"
Steel Croissant translated the knowledge and passion of our event speakers into a video that shows how data connects our community and the world. And they did it on an extremely tight deadline. Awesome, awesome work! We were very pleased with the final result.
"We saw an increase of new service agreements"
Thanks to the help of Steel Croissant, we saw an increase of new service agreements related to this offering grow from 6% - 14% over the course of just one quarter!
"Their videos directly contributed to the success of our product launch"
Steel Croissant helped us articulate why Siveillance Video Cloud is a game-changer for our company and customers. Through planning, filming and production, their team was great to work with at every step — they even organized a safe film shoot during COVID. Their videos directly contributed to the success of our product launch and they continue to serve as an important entry point.
"Steel Croissant named and created a brand guide for us to get off to a fast start"
We needed help launching our physical product as well as an accompanying app. Steel Croissant named and created a brand guide for us to get off to a fast start, launch our product, and make a good first impression with customers and investors. Strategy starts with a strong foundation, and this guide has given us a consistent look across all of our mediums and made us feel more like a polished company in the eyes of potential customers.
"Will certainly work with them again"
When gearing up for another product launch, I turned to a longtime partner of ours, Steel Croissant, to aid us in creating a unique brand identity. I was very pleased with both the process and final deliverable and will certainly work with them again on my next invention!
"The team is experienced, knowledgeable, professional, timely, and always willing to work with us"
Steel Croissant does all of our digital marketing for STRENGTH IN THE CITY and we couldn't be happier. The team is experienced, knowledgeable, professional, timely and always willing to work with us to achieve the desired result. They have helped us grow our tiny event into a multi-city festival and continue to work with us to produce content for all of our digital platforms.
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"They delivered everything we asked and more"
At Move the World Operations, we’ve built a brand focused on giving back to local communities and causes across the nation. We’ve worked hard to create an identity that reflects our passion and commitment for making the world a better place. As we prepared to move our business into a new stage, we wanted to elevate our brand image. We turned to Steel Croissant to create a logo and website that conveys our forward movement and mission of giving back. They delivered everything we asked and more. We couldn’t be happier and look forward to continuing to work with Steel Croissant in the future.
"It's rare to find a team that can blend creativity with a deep understanding of user experience"
In the quest to simplify our product offering and messaging, we turned to Steel Croissant for the creation of two microsites for our brand, Hitachi. The result? A masterclass in digital storytelling. Steel Croissant's custom animations brought clarity and vibrancy to our content, making it not only digestible but also engaging. The user flow they designed ensured our audience was seamlessly guided through the funnel, with easy access to vital content at every step. It's rare to find a team that can blend creativity with a deep understanding of user experience so effectively. Thanks to Steel Croissant, our brand narrative has never been clearer or more compelling.
"Provided exceptional branding and a modern website"
Steel Croissant was instrumental in helping us navigate the complexities of establishing our healthcare compliance consulting firm. They not only provided exceptional branding and a modern website but also instilled trust from the outset. First impressions matter, and Steel Croissant ensured we made a lasting one with our target audience.
'We turned to Steel Croissant to build a website"
In our journey to redefine how clinicians and patients view and use casting products, we turned to Steel Croissant to build a website that truly represents the innovation of Cast21. Their team delivered a site that not only showcases our product's unique advantages through stunning visuals and interactive design but also perfectly balances professionalism with approachability. Thanks to Steel Croissant, Cast21 now stands out in the healthcare technology sector with a platform that’s as informative as it is engaging.
"Continues to deliver outstanding results"
Partnering with Steel Croissant to overhaul our web site was a significant step forward for our branding and lead generation, but also greatly improved the user experience (UX). The partnership continues to deliver outstanding results in our SEO program as well as keeping the site relevant in the constantly changing competitive environment. Steel Croissant continues to be a critical part in our marketing journey, and we are excited for what's to come!
"We've seen a substantial increase in traffic"
We needed our new site to be an engine for driving demand for our products and for engaging our dealers, salespeople, and end users. We turned to Steel Croissant to help us rethink our digital strategy, starting with the role our website plays in appealing to our customer personas. The results speak for themselves. Since partnering with Steel Croissant, we’ve seen a substantial increase in traffic and end-user inquiries and have received numerous positive comments from industry experts. We’re excited to stay ahead of the digital curve by continuing to grow our web presence with Steel Croissant’s help.
"Steel Croissant hit a home run"
When launching my brand, JustAir, I knew I needed a modern brand identity and clean website to clearly communicate our value and process; and look professional in the eyes of government officials and investors. Steel Croissant hit a home run with our logo and we absolutely love the illustrations they’ve incorporated into our website. Working with them has been both enjoyable and results-focused, so we are excited to further the relationship with Search Engine Optimization (SEO), email marketing, social media and more!
"They have made us a stronger company"
Our online presence is critical to our company’s success. This presence needs to reflect our product, the uniqueness of our company, our values and our voice. Finding the right marketing company was crucial. Steel Croissant is the right company. The folks at Steel Croissant came to us with talent, curiosity and an excellent capacity to listen. They translated the purpose and passions that drive YesLMS into a distinct marketing voice. Steel Croissant has not only lifted us above the noise of our competitors but they have made us a stronger company in the process. Steel Croissant continues to be our go-to for all marketing needs.
"A top notch organization"
Steel Croissant is a top notch organization to work with. Everything that they put out from websites to marketing material exceeds expectations. The level of communication that they provide throughout projects is outstanding. We currently work with them on many projects and will continue to work with them moving forward.
