SEO 101
The SEO Tactics You Need To Boost Visibility to Your Website
In this one hour session, Cassidy introduces you to the world of search engine optimization, defining what it is and how to get started with implementing and executing your own SEO strategy. This course in made for any brand or marketer that:
- Has little to no experience with search engine optimization
- Wants to target the right traffic to their site
- Needs applicable techniques for conducting SEO research
- Understands that even grasping the the basics of SEO will go a long way towards increasing visibility on search engines
It’s Time To Demystify SEO
Some pain points for marketers when it comes to SEO are that it’s too time consuming, too competitive, and too complex. I’m here to show you that doesn't have to be. In this session, you will learn to embrace the world of SEO with confidence as we cover:
The SEO Basics
- Keywords
- Search intent
- How to conduct keyword research
On-Page SEO
- On-page techniques
- Technical SEO
- How to measure success
Off-Page SEO
- Off-page techniques
- How to measure success
Trends for 2023
The Best SEO tools
Explore These SEO Resources To Become an Expert SEO Specialist
About Speakers
Cassidy Armbruster
SEO & Marketing Strategist
“I enjoy reading because I like putting myself in the shoes of the characters and seeing things through their eyes. That’s something I get to do everyday working in SEO and brand strategy.”
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