ABM, innovation & AI: the future of B2B marketing in 2025

Hitting the B2B Headlines This Week - This week, we’re diving into the latest trends shaping B2B marketing, including Account-Based Marketing (ABM), B2B innovation strategies, and interactive content for lead generation. We’re also covering insights from Davos on the shifting landscape of B2B connections and an analysis of why most B2B GenAI projects are struggling. Stay ahead with actionable insights tailored for B2B marketers.

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🔍 This Week in "Search"

💼 ‘B2B inbound marketing agency’ was a breakout search

📣 ‘Digital marketing bootcamp’ saw a 500% increase in searches

🔎 ‘What is search engine optimization’ saw a 100% increase in searches

📝 ‘Best content marketing blogs saw a 160% increase in searches

🧠 ‘Creating a content strategy’ saw a 40% increase in searches

🧑💻 ‘End user experience monitoring tools’ saw a 140 % increase in searches

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📰 This Week's Headlines

A Comprehensive Guide to B2B Account-Based Marketing (ABM) in 2025 Learn how ABM is evolving in 2025, including the latest strategies, tools, and personalization tactics to improve targeting and engagement. Read more

The Ultimate Guide to B2B Innovation in 2025 Stay ahead of the curve with insights into emerging trends, new technologies, and strategic frameworks that will define B2B innovation this year. Read more

Top B2B SEO Agency Leaders for 2025: The Experts in Driving Quality Leads Discover the leading SEO agencies that are helping B2B businesses thrive in 2025 with cutting-edge strategies and data-driven optimization. Read more

Interactive Content for Lead Generation: Engagement Strategies in B2B Marketing Learn how interactive content can enhance lead generation and engagement, with proven tactics for boosting B2B conversions. Read more

Transforming Customer Interactions: How Journey Redefines B2B Engagement Explore how the Journey platform is revolutionizing customer interactions in B2B marketing by enhancing personalization and engagement. Read more

Why Most B2B Marketing and Sales GenAI Projects Aren’t Successful Yet AI is reshaping B2B marketing, but why are so many projects failing? Discover the common pitfalls and how to overcome them. Read more

B2B Marketing’s Big Shift: What Davos Taught Us About Connecting With People Key insights from Davos on the evolving human-centric approach to B2B marketing and relationship-building. Read more

Merging Content vs. Site Moves: Google’s SEO Best Practices Google experts weigh in on when to merge content versus moving entire sites—key takeaways for SEO professionals. Read more

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Until next week!