Summary
Discover how AI is reshaping B2B marketing, why influencer marketing is gaining traction, and the SEO strategies that work.
Hitting the B2B Headlines This Week - This week, we’re diving into how AI is reshaping B2B marketing, influencer marketing’s growing role in B2B, and top strategies to enhance buyer consideration. Plus, we cover must-know SEO tactics, including website structure optimization and schema markup, to improve search visibility and drive engagement.
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🔍 This Week in "Search"
🔤 ‘Grammarly AI checker’ saw an 80% increase in searches
🧑💻 ‘Humanize AI’ saw a 140% increase in searches
✍️ ‘Content gap analysis ahrefs’ was a breakout search
💼 ‘B2B digital marketing best practices’ saw a 180% increase in searches
🖥️ ‘Web design lead generation’ was a breakout search
💰 ‘Best B2B lead generation tools’ saw a 130% increase in searches
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📰 This Week's Headlines
AI is Reshaping B2B Content Marketing—Here’s What You Need to Know
AI is transforming how B2B marketers create, personalize, and distribute content—making workflows smarter and more efficient. Learn how to leverage AI to streamline content strategy and maximize impact. Read more
How CMOs Can Stay Ahead in an AI-Driven Marketing Landscape
With AI rapidly changing the marketing world, CMOs must rethink strategies to stay competitive. Explore actionable insights for adapting to AI-driven marketing trends. Read more
Influencer Marketing in B2B: Why It’s Time to Believe the Hype
B2B influencer marketing isn’t just for consumer brands anymore. Discover why companies are investing in industry experts to build trust, engage audiences, and drive demand. Read more
Top B2B Marketing Trends and Priorities for 2025
From AI-powered automation to evolving customer expectations, explore the key trends and best practices shaping B2B marketing strategies in the year ahead. Read more
5 Kick-Ass SEO Tips to Strengthen Your Content Strategy
SEO isn’t just about keywords—it’s about strategy. Learn five powerful SEO tactics to make your content more discoverable and competitive in search results. Read more
How to Add Schema to a Website (and Why It Matters for B2B SEO)
Schema markup can boost your search visibility and help search engines understand your content better. Here’s a simple, practical guide to implementing it on your website. Read more
Top Strategies for Boosting Buyer Consideration in B2B Marketing
Getting buyers to the consideration stage is crucial. Explore proven strategies to move prospects from awareness to action and increase conversion rates. Read more
Elevating SEO Through B2B Website Structure Optimization
A well-structured website can make or break your SEO performance. Learn how to improve site architecture to enhance discoverability and user experience. Read more
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Each week, we work hard to curate the top headlines from the week. The best way to say thank you is to forward this email along to a friend or colleague.
Until next week!