AI, TikTok, and SEO: The B2B Marketing Trends You Need to Know

Hitting the B2B Headlines This Week - AI continues to reshape B2B marketing, with increasing demand for automation and data-driven insights. Meanwhile, TikTok is proving to be a viable B2B marketing channel, and new reports highlight the widening revenue gap in content marketing. We also explore top SEO strategies for B2B brands and why Webflow is a strong platform choice for content optimization.

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🔍 This Week in "Search"

🔍 ‘SEO for roofing companies’ saw a 60% increase in searches

❤️‍🩹 ‘SEO health check’ saw a 40% increase in searches

💸 ‘CRO best practices’ was a breakout search

✍️‘Conversion rate optimization case studies’ was a breakout search

✔️ ‘Search engine optimization starter guide’ saw a 170% increase in searches

💳 ‘Digital affiliate marketing’ had a 50% increase in searches

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📰 This Week's Headlines

B2B Marketing on TikTok: What You Need to Know
TikTok isn’t just for consumers—B2B brands are finding creative ways to engage professional audiences.
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Report Reveals Growing Revenue Gap in B2B Content Marketing
A new study highlights a significant divide in content marketing success, with some brands thriving while others struggle.
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B2B vs. B2C: It’s About How You’re Selling
Understanding the fundamental differences between B2B and B2C marketing strategies can help brands refine their approach.
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5 Kick-Ass SEO Tips for Your Content Strategy
Maximize your content’s visibility with these actionable SEO tips tailored for B2B brands.
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Why Webflow is the Best Platform for B2B: Insights from an SEO Expert
Discover why Webflow stands out for B2B brands looking to enhance their online presence.
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5 Zero-Click Content Optimization Strategies for Your Website
Learn how to drive engagement and traffic with content optimized for zero-click search results. Read more
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Top Strategies for Boosting Buyer Consideration in B2B Marketing
Summary: From intent data to content marketing, these strategies help move buyers closer to a purchase decision. Read more
Read more

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Until next week!