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B2B Trends, SEO Tips & AI Updates: What Marketers Need to Know This Week

February 13, 2025

Summary

From AI-generated YouTube videos to Google’s SEO updates and trust in B2B—this week’s top marketing insights, all in one place.

Hitting the B2B Headlines This Week

This week’s updates bring fresh insights into B2B marketing strategies, platform choices, and AI advancements. Learn how to leverage February's social media holidays, discover why Webflow is an SEO-friendly choice for B2B, and explore schema markup for better search visibility. Plus, we cover LinkedIn’s latest B2B marketing trends, Google's earnings impact on SEO and PPC, and YouTube's AI-generated video tools.

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🔍 This Week in "Search"

🖥️ ‘Digital marketing consulting services’ saw a 40% increase in searches

🔍 ‘Search engine optimization reporting’ saw a 400% increase in searches

💼 ‘B2b search engine optimization’ saw a 200% increase in searches

✏️ ‘Relume ai’ saw a 110% increase in searches

✉️ ‘Website copywriting tips’ was a breakout search

💻 ‘AI web design generator’ saw a 60% increase in searches

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📰 This Week's Headlines

Maximize February's Social Media Holidays with ChatGPT Prompts

Get ahead of your content planning with AI-generated prompts tailored for February’s key social media holidays. Keep your B2B brand visible and engaging. Read more

Why Webflow is the Best Platform for B2B: SEO Expert Insights

Webflow is emerging as a top choice for B2B websites. Learn from an SEO expert why it offers flexibility, speed, and superior on-page optimization. Read more

How to Add Schema Markup to Your Website

Schema markup improves search visibility and helps search engines better understand your content. Here’s a step-by-step guide to implementing it effectively. Read more

Top Strategies for Boosting Buyer Consideration in B2B Marketing

Converting B2B buyers requires strategic nurturing. Explore key tactics to influence purchase decisions and shorten the sales cycle. Read more

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

From AI-powered personalization to content strategy shifts, LinkedIn’s latest research uncovers five major trends every B2B marketer should know. Read more

Is Trust B2B’s Biggest Issue in 2025?

With digital interactions shaping most B2B deals, trust is becoming a critical factor. Explore why credibility and transparency are more important than ever. Read more

YouTube’s AI-Generated Shorts and Veo 2: What Marketers Need to Know

YouTube is expanding its AI-generated video capabilities. See how these updates could impact content strategies for B2B brands. Read more

Google’s Age Estimation AI: Implications for Marketers

Google is refining its machine learning models for age estimation. Could this impact ad targeting and audience segmentation? Read more

Google’s Q4 Results: What It Means for SEO & PPC

Google’s latest earnings report gives insights into search trends, ad revenue, and what’s changing in the SEO and PPC landscape. Read more

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🙏 We Appreciate You

Each week, we work hard to curate the top headlines from the week. The best way to say thank you is to forward this email along to a friend or colleague.

Until next week!

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