Summary
This week, we’re examining a mix of legal, technological, and strategic developments that are shaping the B2B marketing landscape. From OpenAI’s groundbreaking licensing deal to challenges in content creation and new insights from Google on B2B market dynamics, these articles provide a comprehensive overview of what every marketing pro needs to know.
🔍 This Week in "Search"
What’s Trending in Marketing, Business, and Social Media This Week?
📱 ‘Social media posts templates’ had a 1,650% increase in searches
💼 ‘Digital marketing agency for small businesses’ had a 190% increase
🍎 ‘Apple accessibility features’ had a 250% increase in searches
✉️ ‘Email marketing b2b lead generation’ had a 650% increase in searches
🔁 ‘Why is TikTok showing me the same videos’ saw a 1,200% increase
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📰 This Week's Headlines
Leveraging June's Social Media Holidays for B2B Engagement
Utilize ChatGPT prompts tailored for upcoming social media holidays in June to boost your B2B brand’s engagement and visibility online. Read more
The Evolving Landscape of B2B Marketing: Insights from Google
Google's latest research unveils shifting trends in B2B marketing. Learn about the new dynamics and how they're reshaping strategies for marketers. Read more
B2B Content Challenges: Why Marketers Struggle and Solutions
Delve into why many B2B marketers find it difficult to create effective content and discover actionable solutions to these challenges. Read more
OpenAI's New Licensing Deal with News Corp: What It Means for Media
OpenAI enters into a licensing agreement with News Corp, potentially transforming news generation and distribution. Understand the implications of AI in modern journalism. Read more
Scarlett Johansson's Legal Battle Over AI and Right to Publicity
Explore the case of Scarlett Johansson challenging OpenAI for using her likeness without consent, a significant discussion on celebrities' rights in the AI era. Read more
Frontline B2B Marketing: Separating Hype from Reality
Assess the actual impact of frontline B2B marketing strategies and determine what's hype versus what genuinely works. Read more
Maximizing B2B Impact: Guide to Boosting Traffic, Leads, and Conversions
Gain valuable insights into enhancing your website's traffic, improving lead generation, and optimizing conversions with strategic approaches tailored for 2024. Read more
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Until next week!
