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Optimizing B2B Marketing: Social Media, CRO, and AI Tools

September 19, 2024

Summary

This week in B2B: Find out how to win at social media, boost your website’s conversion rates, and leverage AI-powered tools from HubSpot. Plus, stay informed on AI regulations and the demand for transparency in content marketing.

🤷‍♂️ Where did September Go?!

Wowza, can't believe we are almost in October!

Hitting the B2B Headlines This Week - This week’s focus is on the evolving B2B landscape—covering everything from optimizing your website for more leads, winning at social media, and the growing role of AI in marketing tools and regulations.

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🔍 This Week in "Search"

What’s Trending in Marketing, Business, and Social Media This Week?

📑 ‘Why content marketing is important for b2b’ saw a 130% increase in searches

💻 ‘B2B marketing services’ saw a 100% increase in searches

🔗 ‘SEO link building’ saw a 130% increase in searches

🔎 ‘What does SEO mean in marketing’ saw a 50% increase in searches

🧑‍💻 ‘Basics of digital marketing’ saw a 190% increase in searches

🤳 ‘Best times to post on TikTok 2024’ saw a 80% increase in searches

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📰 This Week's Headlines

How B2B Businesses Can Win at Social Media

Discover the strategies B2B businesses need to succeed on social media, from content planning to audience engagement. Read more

LinkedIn AI Training: What You Need to Know About Data and Opt-Ins

LinkedIn's new AI tools require user account data for training. Understand what this means for your business and whether to opt in or out. Read more

Conversion Rate Optimization: Boosting B2B Leads on Your Website

Learn how to implement conversion rate optimization (CRO) techniques to increase B2B leads and maximize website performance. Read more

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot introduces AI-powered tools designed to make marketing more efficient and personalized. Discover how these tools can elevate your B2B marketing efforts. Read more

Improving B2B Demand Generation for Qualified Buying Groups

Find out how to improve B2B demand generation by focusing on engaging and converting qualified buying groups effectively. Read more

The Need for Transparency in Content Marketing

Transparency is critical in content marketing today. Explore why clear, honest communication is more important than ever for building trust with your audience. Read more

How OpenAI’s O1 is Shaping AI Regulation

OpenAI’s new O1 model is set to influence AI regulations. Learn how this development could impact the future of AI governance and compliance. Read more

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🙏 We Appreciate You

Each week, we work hard to curate the top headlines from the week. The best way to say thank you is to forward this email along to a friend or colleague.

Until next week!

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