Reaching B2B tech decision makers via Reddit, podcasts as a top B2B marketing channel, TikTok’s small business accelerator, plus more!

‍Hello there!👋

Hitting the B2B marketing news headlines this week: Reaching B2B tech decision makers via Reddit, podcasts as a top B2B marketing channel, TikTok’s small business accelerator, plus more!

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Now back to the news…

Podcasts Are Now a Top Channel for B2B Marketing

Podcasts have truly boomed in recent years, but did you know that this form of content is now a top channel for B2B content? In a recent study, 43% of decision-makers report using podcasts to access business-related content. Podcasts provide B2B marketers with so much value. You don’t need to have a huge audience for it to succeed - focusing on a niche topic tailored for a niche audience will be just fine. Not only this, but podcasts don’t have to be a huge effort. It’s actually a great way to repurpose blog posts, surveys, interviews, and whitepapers - ensuring you get the most out of your existing content. Read more.

Reddit Outlines the Potential for Reaching  B2B Tech Decision-Makers

Have you thought of using Reddit as a resource for tech support? The latest report from Reddit reveals how the app has become a key platform used by tech decision makers. In fact, 67% of tech decision-makers report using Reddit to research products, uncover solutions, and find trustworthy reviews. For B2B marketers working in this space, it may be well worth looking at creating a Reddit strategy in order to unlock the potential of reaching these key decision-makers in the tech sector. Read more.

TikTok Offers New Resources & Ad Credits for Small Businesses

TikTok is launching a number of efforts to aid small businesses, including tips from successful creators and $100 in ad credits. The small business accelerator, in partnership with American Express, aims to give support to small businesses during a time when they need it more than ever, helping them to reach new audiences and grow their business. To be eligible for TikTok’s $100 ad credit, businesses must first create a TikTok Ads Manager account, then enroll for the ad credit by submitting a form, spend $50+ in TikTok ads within 28 days of receiving the TikTok offer details email, and be a new TikTok advertiser based in the US. Read more.

71% Of Marketers Are Struggling to Meet Customer Expectations

In Salesforce’s State of Marketing 2022 report, it was revealed that 71% of marketers say meeting customer expectations is more complex than a year ago. What are the main barriers to meeting customer expectations? According to the survey, the top challenges are the ineffective use of tools and technologies, measuring marketing ROI/ attribution, and balancing personalization with customer comfort levels. In addition to this, marketers cite budgetary constraints and talent shortages as contributing to their downfall when trying to meet customer expectations. Read more.

Blogs:

https://www.steelcroissant.com/blog/how-to-track-the-roi-of-seo

https://www.steelcroissant.com/blog/heres-how-to-write-a-winning-guest-post-pitch-email-templates

Web format

Podcasts are Now a Top Channel for B2B Marketing

Podcasts have truly boomed in recent years, but did you know that this form of content is now a top channel for B2B content? In a recent study, 43% of decision-makers report using podcasts to access business-related content. Podcasts provide B2B marketers with so much value. You don’t need to have a huge audience for it to succeed - focusing on a niche topic tailored for a niche audience will be just fine. Not only this, but podcasts don’t have to be a huge effort. It’s actually a great way to repurpose blog posts, surveys, interviews, and whitepapers - ensuring you get the most out of your existing content. Read more.

Reddit Outlines the Potential for Reaching  B2B Tech Decision-Makers

Have you thought of using Reddit as a resource for tech support? The latest report from Reddit reveals how the app has become a key platform used by tech decision makers. In fact, 67% of tech decision-makers report using Reddit to research products, uncover solutions, and find trustworthy reviews. For B2B marketers working in this space, it may be well worth looking at creating a Reddit strategy in order to unlock the potential of reaching these key decision-makers in the tech sector. Read more.

TikTok Offers New Resources & Ad Credits for Small Businesses

TikTok is launching a number of efforts to aid small businesses, including tips from successful creators and $100 in ad credits. The small business accelerator, in partnership with American Express, aims to give support to small businesses during a time when they need it more than ever, helping them to reach new audiences and grow their business. To be eligible for TikTok’s $100 ad credit, businesses must first create a TikTok Ads Manager account, then enroll for the ad credit by submitting a form, spend $50+ in TikTok ads within 28 days of receiving the TikTok offer details email, and be a new TikTok advertiser based in the US. Read more.

71% Of Marketers Are Struggling to Meet Customer Expectations

In Salesforce’s State of Marketing 2022 report, it was revealed that 71% of marketers say meeting customer expectations is more complex than a year ago. What are the main barriers to meeting customer expectations? According to the survey, the top challenges are the ineffective use of tools and technologies, measuring marketing ROI/ attribution, and balancing personalization with customer comfort levels. In addition to this, marketers cite budgetary constraints and talent shortages as contributing to their downfall when trying to meet customer expectations. Read more.