Snack-sized B2B marketing news: Elon Musk launches new AI company, what content do B2B buyers prefer in 2023, plus lots more!

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Hitting the B2B marketing news headlines this week: Elon Musk launches new AI company, what content do B2B buyers prefer in 2023, plus lots more!

🚨STARTING SOON🚨

🎓Webinar - Conversion Rate Optimization

📅 Thurs April 20, 2023 - 10 am CST

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Join Raymond as he covers various ways to unlock hidden potential within your existing website to boost your conversion rate and turn more of your cold website traffic into warm leads for your sales team!

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🗞️WTF is Responsible Media?

As an advertiser, agency, or publisher… why should you care about responsible media? This Dididay guide looks at the evolution of sustainability, supply chains and the consumer demand for progress. Learn how to do better by taking a deep dive into what responsible media actually means, why it’s important to adhere to, standards for setting targets and measuring progress, and more. Learn more.

🗞️Elon Musk Launches New Artificial Intelligence Company to Challenge OpenAI

According to recent reports, Elon Musk is gearing up to launch his own AI company to take on OpenAI, the creators of ChatGPT. Assembling a team of AI researchers and engineers, the billionaire behind Tesla and Twitter is said to be in discussions with multiple investors as he sets his sights on this ambitious new project. This move comes after,  just a few weeks ago, Musk co-signed a letter in which he and more than 1,800 others demanded a six-month pause in AI research. Learn more.

🗞️Is Your Website Up to Scratch? Here’s Why It Should Be!

An infographic by Insider Intelligence looking into B2B buyer age trends and what influences buyer decisions has uncovered some interesting insights. This includes the finding that B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases. Learn more.

🗞️Meta Shares Tips on Marketing Trends

In a bid to help brands and marketers maximize the results they’re seeing from ad campaigns, Meta has launched a video series sharing advice from experts. From the latest trends and innovations in ad buying and digital marketing to the “Ask An Expert” series which provides additional guidance on how to get the most out of Facebook and Instagram ads - Find out more.

🗞️What Content Do B2B Buyers  Prefer in 2023?

Discover what content really resonates with buyers and what motivates them to engage with your sales team with the "2023 Content Preferences Survey Report." This in-depth report explores the types of content that buyers find most appealing, including the finding that webinars, reports, and infographics typically see success in the early stages of B2B buying. Discover valuable insights into the factors that drive buyers to take action here.

🗞️AI Clones Teen Girl’s Voice in $1M Kidnapping Scam

We’ve heard heaps about the benefits of AI recently, but it seems the tech also has a dark side. A recent article has reported a $1 million kidnapping scam that involved using AI to clone a teenage girl's voice. The victim's mother received a phone call from someone who sounded like her daughter and demanded a ransom. This highlights the growing sophistication of cybercriminals using AI to perpetrate crimes. Read more.

🗞️Universal Music Group Calls AI Music a ‘Fraud'

UMG is making moves to stop AI from creating an "existential threat to the industry", wanting it banned from streaming platforms due to concerns over the violation of artists’ music and copyright law. According to reports, UMG has been sending requests to streamers asking them to take down AI-generated songs. Read more.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐A Comprehensive Guide To Creating an Actionable Marketing Roadmap

Sometimes things can feel overwhelming! That’s why we’ve created an actionable marketing roadmap to help guide you through the beautiful chaos. Gain insights on recalling your business purpose, defining your marketing priorities,  researching your competition and crafting strategies that drive results. Learn more.

🥐10 Tips To Write a B2B Blog Post To Build Your Audience

A good blog is a powerful way to attract customers and drive them down your sales funnel. Some may be concerned that blogs are no longer relevant, but we are here to assure you that this is not the case. Get all the tips you need to find success with B2B blogging right here.

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