Snack-sized B2B marketing news: Taking a community-first approach on TikTok, video insights to boost B2B LinkedIn ad performance, & more!

Hello there!👋

Hitting the B2B marketing news headlines this week: Why your TikTok content should take a community-first approach, how B2B marketers can help sales overcome customer indecision, plus lots more!

🗞️How B2B Marketers Can Help Sales Overcome Customer Indecision

B2B buyers are often prevented from pulling the trigger on purchases by ‘fear of messing up’. Fortunately, there are things B2B marketers can do to help sales teams overcome this. This MarTech article explains all, including offering recommendations to simplify options for overwhelmed customers, de-risking by co-creating solutions, and implementing roadmaps for the organization to bolster confidence with defined steps. Learn more.

🚨 Webinar - Conversion Rate Optimization 📅 Thurs April 20, 2023 - 10 am CST

Join Raymond as he covers various ways to unlock hidden potential within your existing website to boost your conversion rate and turn more of your cold website traffic into warm leads for your sales team! Register here.

🗞️TikTok Urges Businesses to Think Community-First

TikTok has shared some fresh insights on how brands can boost their messaging by tapping into relevant communities. The blog provides cool examples of brands who are crafting their creative strategies around communities to deliver real impact. They also provide an easy step-by-step guide on how your brand can get started with a community-first approach including how to find relevant communities and how to create a content strategy around it. Read more.

🗞️20 AI Marketing Tools to Grow Your Business in 2023

At this point, it’s truly hard to ignore AI and the benefits it can bring to brand marketing… even for the reluctant naysayers of the world. From crafting personalized email copy in an instant to gaining intelligent insights to better improve your marketing strategy — the use cases of AI are growing by the minute. An article from Influencer Marketing Hub has listed some of the top AI marketing tools to help grow your business in 2023 and beyond, and you can check it out here.

Stay tuned for Steel Croissant's very own AI product...coming soon 🦜

🗞️Video Insights to Boost B2B Ad Performance on LinkedIn

Looking for ways to improve your LinkedIn video campaigns? A new study by LinkedIn and VidMob has revealed some key tips to help you increase your video engagement rates. The study analyzed over 16,000 video campaigns and found that including relevant statistics and data-rich notes in your videos can help boost engagement. It also suggested highlighting key campaign points early on in the video to keep your audience hooked. Check out more tips here.

🗞️18 New Social Media Apps & Platforms in 2023

The world of social media is always on the move in order to meet the ever-changing needs and interests of its users. I mean, one minute TikTok was just a silly lil app used for lip-syncing and dancing, and the next it’s become a complete marketing juggernaut. While not all new apps will blow up like TikTok, they do offer an interesting insight into how social trends and user expectations are changing over time. Hootsuite has put together a list of new social media apps and platforms to take note of. You can check it out here.

📝 Things to Keep On Your Radar

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐Your Complete Guide to Creating A Kickass Video SEO Strategy

Video doesn't just provide companies with a good return on investment, videos are used in several ways to support marketing efforts — It's also one of the greatest assets to your search engine optimization. Learn how to create a video SEO strategy in our latest guide! Learn more.

🥐Six Essential Steps to Effectively Managing Marketing Projects

In our latest guide, we invite you to unlock the secret to successful marketing project management with our expert tips. We promise that the six essential steps listed will help you streamline your process, boost team productivity, and deliver outstanding results. Learn more.

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