Marmon Cranes

​At Steel Croissant, we pride ourselves on delivering top-tier B2B marketing solutions, particularly within the manufacturing sector. Our collaboration with Marmon Crane Services stands as a testament to our expertise in advanced web development and SEO strategies.​

Project Overview

Marmon Crane Services, a division of Marmon Holdings, Inc., operates as one of the largest crane companies globally, encompassing five brands across two continents. Their commitment to safety, innovation, and operational excellence has solidified their leadership in the crane industry.

Objectives

The primary goals for the Marmon Crane Services website were to:

• Reflect the brand's stature and industry leadership.​
• Enhance user experience through intuitive navigation.​
• Incorporate SEO best practices to improve search engine visibility.​

Design and Development Approach

Visual Aesthetics

Understanding the significance of visual impact, we integrated bold imagery throughout the site. High-resolution visuals of crane operations and projects were strategically placed to resonate with Marmon Crane Services' core audience, emphasizing their global reach and expertise.

Site Hierarchy and Navigation

A well-structured site hierarchy was implemented to ensure users can effortlessly access information. Clear categorization of services, brands, and company values facilitates seamless navigation, allowing visitors to find relevant content with minimal clicks.​

SEO Integration

Leveraging our SEO proficiency, we conducted comprehensive keyword research tailored to the crane services industry. Target keywords were naturally woven into the website's content, meta descriptions, and alt texts, aligning with Marmon Crane Services' offerings and enhancing organic search rankings.​

Advanced Webflow Development

Utilizing Webflow's robust capabilities, we developed a responsive and dynamic website. Key features include:​

• CMS Integration: Enabled easy updates to news sections and career postings, ensuring content remains current.​
• Interactive Elements: Incorporated interactive components, such as sliders and hover effects, to engage users and highlight key information.​
• Performance Optimization: Ensured fast load times and mobile optimization, providing a seamless experience across devices.​

Outcome

The revamped Marmon Crane Services website now effectively mirrors the company's industry prominence and dedication to excellence. The fusion of compelling visuals, intuitive design, and strategic SEO has resulted in increased user engagement and improved search engine performance, reinforcing Marmon Crane Services' position as a leader in the crane industry.​

Our collaboration with Marmon Crane Services exemplifies Steel Croissant's commitment to delivering exceptional B2B marketing solutions, tailored to the unique needs of the manufacturing sector.