Establishing A Healthcare Brand's Credibility Through A High Design Website

In the healthcare industry, connecting with clinicians and convincing them to adopt new products is a formidable challenge. To overcome this, Cast21 sought to create a cutting-edge website that would convey trustworthiness and the transformative potential of their product, a more comfortable and wearable alternative to traditional hard casts. The goal was not only to facilitate clinician engagement but also to empower consumers in their healthcare decisions.

Our StrategyAs Cast21’s marketing partner, we needed to determine the best course of action for a website that would appeal to their clients and investors. Our strategy was to design and build a visually compelling website that maximized the use of video, photo, and press assets to convince visitors that Cast21’s cast-alternative for people with broken wrists.

We aimed to strike a balance between approachability and professionalism, creating an inviting platform that conveyed trust and credibility with all the resources and information they needed to take the next steps.

Before we got started on site development, we wanted to better understand their position within the industry. It was important to identify any opportunities that Cast21 could jump on in order to address and fill any gaps in the market.

This meant we had to conduct thorough competitor research. We took a look at what traditional cast procedures entailed and what current cast alternatives already existed. We used this data to craft a unique messaging strategy that highlighted the features and benefits Cast21’s product offered that their competitors just couldn’t match.

Our research also informed our unique website design that stood out in terms of visual appeal, functionality, and user experience. We wanted the new site to appeal to each of our target audiences, and fulfill their unique needs efficiently.

When building Cast21’s new website, we knew we wanted it to feature their extensive library of images, videos, and press mentions. This site needed to be visually engaging and informative from the first click.

Our team got to work creating the site from the ground up, ensuring it was both aesthetically pleasing and highly functional. We paid special attention to the user interface and experience to make navigation seamless and engaging. Keeping our personas in mind, we made sure the right information was easily discovered and accessible. Our efforts resulted in a beautifully interactive site that set Cast21 apart from the competition.

We also implemented advanced configurations to enable dynamic, individualized landing pages, unique data segmentation forms, and seamless integration with their existing systems.

Once we had the new Cast21 site operational, we made sure to take the time to provide comprehensive training for the client on their content management system (CMS). This empowered the Cast21 team to have control over their new content and made it easy for them to publish any updates themselves. This allows them to keep their site relevant as any product or industry updates come along.

Cast21 now has a website they can be proud of. With a polished and professional appearance, Cast21’s instantly comes across as trustworthy to clinicians, consumers, and investors alike. It has already begun to attract new partners, solidifying Cast21’s position as a trusted player in their healthcare technology sector.

Their dynamic landing pages are tailored to individual users and have helped increase engagement and conversion rates. Customized forms enable them to prioritize inquiries and streamline their engagement process as well. With our CMS training, their team can effortlessly update and publish new content, keeping the website dynamic and engaging in the years to come.