Improving User Experience for an Industrial Brand

Graver Technologies, a leader in industrial filtration, partnered with Steel Croissant to transform its online presence. Seeking enhanced functionality and increased lead generation, the collaboration resulted in a visually dynamic website with streamlined navigation, an e-commerce feel, and strategic features. The revamped site successfully communicates the company's innovative solutions and elevates Graver Technologies' digital footprint for optimal engagement and results.

Upon partnering with Graver Technologies, we embarked on a meticulous planning phase, organizing hundreds of PDF files to streamline the information retrieval process for diverse buyer personas. We designed a new sitemap centered around Application Market Segments, reflecting Graver Technologies' core business areas, and established a dynamic internal linking structure that connects use cases with product lines and essential resources. This strategy not only ensures ease of navigation but also adapts to user behavior over time, enhancing the overall user experience.

Post-launch, we worked closely with Graver Technologies on a custom SEO strategy. This required meticulous research into their industry as we discovered what their target personas were looking for on Google and how we could show up in their search results.

Our strategy focused on content creation and tactfully integrating rankable keywords into their copy across the site.

Our work with Graver Technologies has allowed them to advance their reach within their industry and enhance their relationship with their customers.

The layout of their new site and reorganization of product information has elevated the overall user experience. Their dynamic home hero video enhanced visual appeal and user engagement while the mega menu significantly improved navigation and accessibility.

Distributor tools like a gated login system and a custom Metsorb calculator allow Graver Technologies’ existing customers to access the tools and resources that they need to obtain the products they need.  

Our post-launch efforts have further bolstered the quality of their website as we continue to use industry SEO research and current customer data to improve and optimize it.

This project underscores our commitment to transforming our client’s assets, meeting their objectives, and improving lead generation and customer engagement.