Revolutionizing Data Operations with Comprehensive Animation

Hitachi Vantara is a pioneering technology company known for its innovative solutions in data management, analytics, and operational efficiency. With a focus on empowering businesses, Hitachi Vantara leads the way in transforming data into actionable insights. Their Data Factory product offering is a groundbreaking concept that revolutionizes data operations. It leverages the Pentaho Platform, a robust operational tool, to seamlessly collect, integrate, classify, and activate data. This empowers businesses to scale and recapture lost productivity caused by siloed data technologies.

The first step for this project was to collaborate closely with Hitachi Vantara to conceptualize a visually engaging metaphor. After a few brainstorming sessions, we decided to draw parallels between a complex data operation and a physical factory where users would embark on a step-by-step journey. Each scroll mirrors a stroll through a factory floor, with every step offering an overview and an interactive "drawer" housing in-depth content.

To breathe life into the concept, we meticulously analyzed Hitachi Vantara’s provided content and broke down the steps that the Data Factory product takes to transform data. We used those steps to determine what visuals would work best for a physical factory. The vision was to bring each step in the Data Factory assembly line to life, seamlessly marrying rich text content with an engaging visual metaphor. Scroll prompts and interactive guidance were strategically placed to allow users to follow the “data” all the way through the production line.

After the animations and copy were in place, we needed to create a way for Hitachi Vantara to collect leads from the whole process. We made sure to incorporate clear guidance for users that take them through our custom-made checkout system where they can download relevant media. This seamless process not only delivers valuable resources to users but also facilitates the collection of new leads for Hitachi Vantara.

The Data Factory's interactive presentation guides users through a step-by-step metaphorical journey, mirroring a physical factory floor. Each step offers both an overview and an interactive "drawer" containing in-depth content. The ultimate call to action is the download of media through a custom checkout system, facilitating lead generation and showcasing the power of the Pentaho Platform.

Hitachi Vantara's team has commended the innovative approach and its effectiveness in communicating complex concepts. The Data Factory landing page has already demonstrated promise in generating high-quality leads, signaling a promising future for Hitachi Vantara's data solutions.