Fresh Content That Excites Prospects

Hitachi Vantara stands at the forefront of technological innovation, specializing in advanced solutions for a connected world. With a rich legacy and global presence, they lead in fields like IoT, data analytics, and digital transformation. Their Smart Cities division pioneers urban solutions, striving for sustainable, efficient, safe, and connected urban environments. With a commitment to excellence and a vision for a smarter future, Hitachi Vantara continues to shape industries and communities worldwide.

Hitachi Vantara engaged our agency to create a dynamic, user-friendly microsite for their Smart Cities product offering, as their existing method of sharing information through a collection of PDFs was inadequate. Recognizing the need for a more effective way to deliver tailored information, we embarked on designing an intuitive information architecture for the site. Our collaboration involved deep dives into their resources to extract and organize essential data, ensuring the site effectively communicated the Smart Cities concept.

In our quest to construct an immersive Smart Cities microsite, we meticulously planned a virtual city, prioritizing engaging animations, interactive elements, and calls to action to captivate users. Throughout the construction phase, we honed our animation designs with the user journey in mind, ensuring that every visual was both engaging and informative, covering all aspects of the product offering. Leveraging custom JavaScript, we crafted a seamless checkout flow, mirroring the efficiency and familiarity of an e-commerce platform to enhance the user experience.

Through close collaboration with Hitachi Vantara's team, we seamlessly integrated their established standards, encompassing web and graphic design, UI/UX, and interactions, all meticulously vetted by their brand department. Furthermore, we seamlessly integrated lead generation with their in-house marketing software, ensuring a streamlined and efficient process.

The culmination of our efforts resulted in the launch of a robust Webflow microsite, seamlessly hosted within Hitachi Vantara's primary domain. Continuous updates and maintenance remain a cornerstone of our partnership, ensuring the microsite remains an accurate representation of Smart Cities technology.

The microsite received internal acclaim for its design and functionality. While the practical application is still in its early stages, the potential impact is substantial. Anticipated benefits include heightened conversion rates for the sales team. Additionally, the microsite is poised to open doors to valuable speaking engagements, further solidifying Hitachi's position as a pioneer in the data and security management space.