Helping an Event Company Change the World: Branding and Website Creation

Move the World Operations is a marketing and event planning agency dedicated to creating experiential campaigns and events that facilitate community bonding and improvement. They specialize in community events that focus on bringing fun to participants while helping their clients promote themselves through memorable marketing. As they came on the scene and began making a name for themselves, they were looking for a logo to stamp onto their materials and sponsored events.

MTWO came to us with a request for a logo that included multiple color options and elements that alluded to their name and mission as well as a website that their brand could call home. So we got to work.

o begin, we experimented with different typefaces, iconography, shapes, and layouts. We wanted to come up with unique logos that referenced MTWO and their mission. This included incorporating elements like globes, gears, and geometric shapes. We also pitched different color palette options that were fun and inviting and that could be used to indicate their different service options. Our first round resulted in four logos for the MTWO team to review.

After taking a look at the four logos, the MTWO team chose their favorites and the pieces they wanted to see put into the final concept. As we reworked the logos, we made sure to incorporate the globe and gears that they loved. A final color palette of  nine colors was then chosen to present the new logo in, so MTWO can interchange them for their various types of events.

As we approached Design, we knew this needed to be a visually engaging site that shows off MTWO’s photos and videos of their events. We wanted to tell a story as the visitor scrolls through. The layout we came up with captures visitor attention at every stage. In addition to their homepage, we included Our Work, Services, and About pages that clearly define MTWO’s brand, mission, voice, and offerings. All pages would be packed with imagery that shows off the experiences MTWO can provide their audience.

Move the World’s final logo was perfect for what they needed. It included imagery that referenced who they are and what they do and came in a variety of colors they could use to distinguish different kinds of events or projects. They proudly display their logo on their projects, excited to share it and their mission with the world.Their website acts as their main hub where visitors can explore what makes MTWO so special. They can view event imagery, read case studies, and learn about their team and services. All in all, MTWO now has an established visual brand and a place for it to live. They have seen an increase in leads and new partners and are better equipped to take the event industry by storm.