Clarifying Internal Communications and Product Offerings

Simmons Safe is a healthcare consulting firm specializing in regulatory compliance, with a focus on OSHA and HIPAA compliance. They aim to help dental and medical practices navigate the complexities of compliance, leveraging their expertise to ensure the safety of patients and employees.

Simmons Safe, unnamed at the time, approached Steel Croissant as a healthcare consulting team looking to establish their own company. They needed all the branding basics and a polished digital presence to show their current clients, as well as any potential leads, that their team was ready to branch out on their own and provide a modernized compliance experience for all of their partners.

The first step to creating a brand is coming up with a fitting name. Something as crucial as this, however, requires a delicate hand. We wanted to make sure our client was presented with options that represented who they were and what they represented as a brand. This included several team brainstorming sessions where we discussed different ideas and inspirations.

Our brainstorming board included names that referenced compliance, the healthcare industry, partnerships, guidance, safety, and the brand’s founders. We presented the team’s top picks to the client and collected their feedback. This led to another brainstorming session and name selection.

In the second presentation, we had refined our previous suggestions and added in a few more original ideas. After some consideration, it was clear which name was best suited for the brand: Simmons Safe.

Once we were clear on what this brand would be called, we needed to decide what it was going to look like. We pitched several different logo, iconography, and color palette options. The general concept was a look that felt familiar, welcoming, trustworthy, clean, and professional.

The final selection uses soft greens, yellows, and pink accents with original icons and shapes, the most important of which is their iconic yellow check mark which references Simmons Safe’s main goal of getting compliance tasks completed with their clients. All together, Simmons Safe’s visual elements represent their commitment to trust, safety, and modernity.

Once we had all the new assets, we compiled them into a brand guide outlining standards for consistent branding across all channels and future marketing collateral.

With a new name and branding completed, it was time to create a home for Simmons Safe in the form of a user-friendly website. We wanted to make sure any visitors would instantly find the information and the resources they were searching for.

This includes a simple mega menu, clear CTAs, and organized service offerings. Testimonials and success stories are featured throughout to share the team’s experience with prospective clients. Imagery and original icons highlight their commitment to modernization.

Our original copy reflects the client’s expertise and conveys the importance of compliance within the dental and medical fields.

Our work with the Simmons Safe team gave them a brand they could take into their industry and nurture into a thriving business. We helped them create and establish an identity. Their branding and logo gives them a distinct, trustworthy presence in the healthcare compliance sector.

With a brand guide they are guaranteed consistent branding across any future channels and materials they need as they continue to grow their brand into a recognizable one.

Their website gives them a home base of operations and effectively communicates their service offerings, years of experience in their field, and their commitment to compliance and safety.

The Simmons Safe project successfully assisted a team of healthcare compliance professionals establish their own company. Their branding and digital presence, including the logo, brand guide, website and content, have allowed them to take the healthcare compliance industry by storm as they work to bring it into the modern digital age.