Re-Imagined Website Breathes New Life Into Accessible Brand

YesLMS had been working hard to establish themselves as a leader in accessibility amongst their industry peers, and they had found great success with a number of accessibility-focused clients. But they wanted to expand their audience and spread their message about the importance of accessibility in the workplace and the digital space. The team behind YesLMS decided the best way to accomplish this was through a visual rebrand. They wanted a fresh, new logo and website to showcase their professionalism as well as their fun, inclusive spirit. YesLMS approached our team with this request as well as the accessibility requirements they need their marketing partners to follow, and we knew we had to take on this project.

We began the branding process by coming up with a new logo. YesLMS wanted something clean, simple, and easy to read. We needed something with high-contrast colors so that people with visual impairments would be able to clearly interpret.

Our designs included elements that referenced LMS’s, education, and the word “yes.” With each design, we kept accessibility in mind and ran them through several tests to ensure readability including testing the color contrast, legibility of the font, and more. The final choice launched YesLMS’s rebrand with a new feel that fit their personality to a “T” (or, better yet, a “Y”).

These new brand elements called for official assets like a full brand guide and a branded presentation. The brand guide includes guidelines for things like colors, typography, iconography, and accessibility that establish a consistency across all YesLMS content. We also included mockups for materials they might need for events like conferences and presentations.

We took these guidelines and created a presentation that YesLMS can use to introduce prospective clients to their company. It included their new branded elements and information about their LMS, with an emphasis on accessibility. We made sure that it lived up to their accessibility standard as well, including alt-text for all visual elements.

To tie this rebrand all together, we needed to implement YesLMS’s new branding into a state-of-the-art website complete with their new logo, color palette, and iconography. We completely restructured the hierarchy of their site and made sure the layout was intuitive and relevant to their products. The copy was completely re-written for their buyer personas, their images updated, and their CTA’s polished to direct traffic towards newsletter signups and contact form submissions.

The content was all optimized based on our SEO research with a goal of establishing YesLMS as the #1 accessible LMS in the world. Considering accessibility has and will always be at the forefront of everything YesLMS does, we ensured that their new website would be accessible to nearly anyone who came across it.

After the new YesLMS site launched, we wanted to make sure the updates didn’t go unnoticed. A hefty SEO strategy was implemented that included targeting keywords we knew we could make the site rank for. These keywords were directly tied to YesLMS’s customer base and their mission to make the digital world more accessible.

We incorporated the keywords into new educational blog posts that provide value to readers and site visitors. As our partnership with YesLMS has continued, we’ve also added more landing pages to the website that further incorporate the keywords we know will best benefit the site and help searchers find exactly what they’re looking for.

The new YesLMS now has a solid brand identity with a strong logo and color palette they can’t wait to show off. Their new website has been fully optimized with their audience in mind and, of course, is fully accessible with a whole host of features available to visitors to streamline their experience. Additional SEO efforts have increased site traffic, keyword rankings, and site health.

Both the YesLMS and Steel Croissant teams are extremely proud of what we have accomplished together. YesLMS is so excited for the future of their brand, and we are coming away from this project with invaluable knowledge and experience related to accessibility.