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2024 B2B Marketing Playbook: Audience Insights, CES Innovations, and Strategic Adaptations

January 12, 2024

Summary

This week in B2B, we're focusing on understanding your audience with insightful tools, the latest tech innovations from CES 2024, and strategic approaches to align with the evolving sales environment. Plus, delve into the competitive dynamics between tech giants and Google Cloud's AI advancements for retail.

šŸ” This Week in "Search"

Whatā€™s Trending in Marketing, Business, and Social Media?

šŸ¤– 'AI website builderā€™ was a breakout search

šŸ“„ ā€˜What is marketing automationā€™ was a breakout search

šŸ§  ā€˜Mindful AIā€™ saw a 2,300% increase in searches

šŸ“ ā€˜B2B content marketingā€™ saw a 50% increase in searches

šŸ‘‹ ā€˜TikTok follower counterā€™ saw an 800% increase in searches

šŸ’¼ ā€˜Instagram layoffsā€™ saw a 200% increase in searches

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šŸ“° This Weeks Headlines

CES 2024 Highlights: The Weirdest and Most Innovative Tech Witness the most bizarre and groundbreaking tech gadgets and AI advancements showcased at CES 2024 in Las Vegas. Read more

Understanding Your Target Audience: Free Tools for Insightful Research Learn how to identify what your target audience is searching for using free tools, a crucial step for effective B2B marketing. Read more

Top 3 B2B Marketing Ideas for 2024 Fast Company presents three innovative ideas for B2B marketers to consider as they navigate the challenges of 2024. Read more

4 Strategies for B2B Marketers in the New Sales Environment Forbes outlines four effective strategies B2B marketers can use to align with evolving sales environments in 2024. Read more

Microsoft vs. Apple: The Battle for Market Cap Supremacy Explore the ongoing rivalry between Microsoft and Apple as they vie for the title of the most valuable company in the business world. Read more

Google Cloud's New AI Products for Retailers Discover how Google Cloud is enhancing the retail experience with its latest generation of AI products. Read more
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Until next week!

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