This week’s latest B2B marketing news: How customer reviews influence the purchase process, the top brand's Gen Z trust most, and more!

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Hitting the B2B marketing news headlines this week: How customer reviews influence the purchase process, the top brand's Gen Z trust most, and more!

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🗞️ How Real Customer Reviews Can Influence the Purchase Process

Are you incorporating customer reviews into your marketing strategies? You should definitely consider doing so. A recent study by Emplifi revealed that more than 87% of consumers believe that genuine customer reviews hold more influence over their purchasing decisions than influencer or celebrity endorsements.

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🗞️ Research Highlights the Strong Business Case for Thought Leadership Investment

A recent report has revealed the value of businesses producing thought leadership content. Of those surveyed, 57% of respondents say thought leadership affects their company’s revenue through customer/prospect conversations and relationship building and 55% through lead generation.

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🗞️ The 10 Brands Generation Z Trust Most

Morning Consult’s fourth annual ‘Most Trusted Brands’ report has landed, featuring critical insights for brands from thousands of consumers in the 10 largest economies around the world. Amongst over findings, the report has uncovered the top brands that Gen Z trusts the most, featuring TikTok, Glossier, Playstation, and more.

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🗞️ Google to Disable Third-Party Cookies for 1% Of Its Userbase

In an eagerly awaited development, Google is set to disable third-party cookies for 1% of its users as part of a test early next year. Google's Privacy Sandbox is designed to replace third-party cookies with a privacy-centric alternative. Google’s plan to completely deprecate third-party cookies in the second half of 2024 remains on track. Are you gearing up for a cookieless future?

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📝 From the Blog

Discover the latest insights and expert advice on marketing, branding, and design. From industry trends to practical tips, our freshly-updated articles are packed with valuable information to help you stay ahead of the curve and grow your business.

🥐 A Comprehensive Roadmap to Inclusive Marketing

Diversity and inclusion are hot topics in marketing and for good reason! This  article provides a comprehensive roadmap to help you create more inclusive campaigns - from creating and updating your buyer personas to the accessibility of your content. Learn more.

🥐 The Power of B2B Short Form Video Marketing: an Actionable Guide

The consumer preference for short video content isn’t going anywhere. In our recent guide, we provide actionable tips for harnessing short-form videos to produce incredible results. Learn more.

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