CastAway
![castaway cover](https://cdn.prod.website-files.com/65dc7143e41d89d53f4cc66c/65e63791350a6d8c2abe8e9e_646299f477f124fb7d4df7a7_6035367c6a8f041a3050b46f_cs-case%252520study%252520covers-flat_0005_castaway.webp)
Project Overview
CastAway introduced a revolutionary phone case with a customizable folding side, adding a second screen to smartphones. With versatile options like additional chargers, wallets, speakers, and game controllers, the product aimed to transform the mobile experience. To launch the crowdfunding campaign on Indiegogo, CastAway sought comprehensive marketing support.
Our Approach
Collaborating closely with CastAway, we crafted a full-scale marketing strategy to ensure the crowdfunding campaign's success. Our services encompassed website development, impactful video production, a compelling crowdfunding page, PR efforts to create buzz, and running high-performing paid ad campaigns.
What We Did
- Website
- Video Production
- Crowdfunding Page
- PR Support
- Paid Ads
Results
Thanks to our full-scale marketing efforts, CastAway's crowdfunding campaign achieved extraordinary success, raising over $450K in just 30 days. The groundbreaking phone case with a customizable second screen resonated with the audience, making CastAway's Indiegogo launch an incredible triumph, affirming its potential to revolutionize the mobile experience.
Explore More Blogs
Ready to Elevate Your Brand?
We're more than just a click away. Reach out for a personalized consultation or a casual coffee over Zoom. Let’s make your marketing goals a reality.