Chicago Strength

Project Overview

A well-known Chicago gym had recently changed their name to “Chicago Strength” and needed a versatile identity that would translate well across website, print, social media, apparel, merchandise, signage, and more. They also wanted a system that could incorporate their unique individual locations and allow them to have a flexible design as they added more locations.

Our Approach

Working closely with Chicago Strength, we crafted a comprehensive rebranding strategy that embraced their new identity and envisioned a flexible system. Our focus was on designing a logo that would stand out across multiple mediums.

What We Did

• Logo Design
• Flexible Identity System
• Branding Application

Results

Chicago Strength's rebranding journey resulted in a powerful brand identity that instilled pride among their members. The recognizable logo and flexible branding application made Chicago Strength a walking billboard of empowerment throughout the streets. The revamped brand became a symbol of strength and unity, reflecting the essence of each location while inspiring loyalty and recognition from members and the community alike.