Turning Up the Heat on Your B2B Digital Marketing


Steel Croissant is a full-service digital marketing agency helping our partners accelerate the growth of their brands and meet the complex challenges of a B2B landscape.

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We are Steel Croissant.

We’re passionate about helping B2B brands solve complex problems through engaging digital experiences and captivating content.

We are looking for growth-focused companies who can share their experience, so we can maximize your marketing efforts and elevate your brand to new heights.

Get to Know Us

Our Story
in 90 Seconds
How We Work

Choose the perfect level of support for your next challenge.

DIWY

Do It With You

Learn alongside us with guided courses.

Learn more
Learn more

Navigate the B2B Marketing Landscape With a Co-pilot

Let’s fly together with training courses that can be customized to meet your business’ marketing needs. Take a class online or book us in person to help chart the course ahead.

Upcoming Classes

Join our classes to learn the ins and outs of marketing strategies from industry experts.

On-Demand Training

Schedule on-demand training that can be tailored to the needs of your business.

Speaking

Like what you see online? You’ll love us in person, too. Book our speakers for your next event.

Do It With You
Some of our work

Learn from real world case studies

McKenzie Valve

McKenzie Valve

Mckenzie Valve, an industry leader in rail valve manufacturing, partnered with us to modernize their brand and website. Through customer insights, refined personas, and clear brand messaging, we transformed their digital presence.

142%

Increase in new users in 5 months

32%

Increase in event counts in 5 months

2x

Clicks and impressions within 3 months

YesLMS

YesLMS

YesLMS was founded to push the importance of accessibility into the digital space. Their strong brand mission needed an equally strong visual identity and accessible website. Our team at Steel Croissant was excited for the opportunity and challenge and got right to work designing these new assets.

+122K

Site impressions compared to previous 6 months

+217

Keyword rankings compared to 6 months prior

+33%

increase in new users in 1 month

Just Air

Just Air

Steel Croissant is passionate about working with nonprofit organizations that make a real difference for marginalized communities, and JustAir does exactly that by providing a solution for local air quality monitoring. They came to us to update their logo and website, and we were eager to help out.

182%

Increase in Organic Traffic Within 6 Months

84%

Increase in Event Counts Within 3 Months

19%

Increase in Engagement Time Within 3 Months

Testimonial Steel Croissant Quote
Testimonials

Hear it Directly from Our Clients

"We couldn’t be happier with the results"

We tasked Steel Croissant with creating a brand identity that was modern, inclusive, and distinct. They operationalized from soup to nuts in less than ten days for the initial phase of logo design, web design, and marketing collateral (decks, executive summary, etc.). The color scheme was exactly what we wanted, the logo fit the brand, the branding was consistent throughout all deliverables. We couldn’t be happier with the results.

Jeremy Krell
Jeremy Krell
Managing Partner
RISE Health

"Awesome, awesome work"

Steel Croissant translated the knowledge and passion of our event speakers into a video that shows how data connects our community and the world. And they did it on an extremely tight deadline. Awesome, awesome work! We were very pleased with the final result.

Pablo Cerrilla
Pablo Cerrilla
Head of Marketing and Growth
Crux

"We saw an increase of new service agreements"

Thanks to the help of Steel Croissant, we saw an increase of new service agreements related to this offering grow from 6% - 14% over the course of just one quarter!

Travis Ezelle
Travis Ezelle
Head of Automation Portfolio
Siemens

"Their videos directly contributed to the success of our product launch"

Steel Croissant helped us articulate why Siveillance Video Cloud is a game-changer for our company and customers. Through planning, filming and production, their team was great to work with at every step — they even organized a safe film shoot during COVID. Their videos directly contributed to the success of our product launch and they continue to serve as an important entry point.

Katherine Vondrak
Katherine Vondrak
Global Security Product Marketing Manager
Siemens

"Steel Croissant named and created a brand guide for us to get off to a fast start"

We needed help launching our physical product as well as an accompanying app. Steel Croissant named and created a brand guide for us to get off to a fast start, launch our product, and make a good first impression with customers and investors. Strategy starts with a strong foundation, and this guide has given us a consistent look across all of our mediums and made us feel more like a polished company in the eyes of potential customers.

Chad Herzog
Chad Herzog
CEO
Dock Watch

"Will certainly work with them again"

When gearing up for another product launch, I turned to a longtime partner of ours, Steel Croissant, to aid us in creating a unique brand identity. I was very pleased with both the process and final deliverable and will certainly work with them again on my next invention!

Jose Cardona
Jose Cardona
CEO
Author Clock

"The team is experienced, knowledgeable, professional, timely, and always willing to work with us"

Steel Croissant does all of our digital marketing for STRENGTH IN THE CITY and we couldn't be happier. The team is experienced, knowledgeable, professional, timely and always willing to work with us to achieve the desired result. They have helped us grow our tiny event into a multi-city festival and continue to work with us to produce content for all of our digital platforms.

Sami Katzenberg
Sami Katzenberg
Managing Partner
SITC

"They delivered everything we asked and more"

At Move the World Operations, we’ve built a brand focused on giving back to local communities and causes across the nation. We’ve worked hard to create an identity that reflects our passion and commitment for making the world a better place. As we prepared to move our business into a new stage, we wanted to elevate our brand image. We turned to Steel Croissant to create a logo and website that conveys our forward movement and mission of giving back. They delivered everything we asked and more. We couldn’t be happier and look forward to continuing to work with Steel Croissant in the future.

Liezyl Ribeiro
Liezyl Ribeiro
Managing Partner
Move the World Operations

"It's rare to find a team that can blend creativity with a deep understanding of user experience"

In the quest to simplify our product offering and messaging, we turned to Steel Croissant for the creation of two microsites for our brand, Hitachi. The result? A masterclass in digital storytelling. Steel Croissant's custom animations brought clarity and vibrancy to our content, making it not only digestible but also engaging. The user flow they designed ensured our audience was seamlessly guided through the funnel, with easy access to vital content at every step. It's rare to find a team that can blend creativity with a deep understanding of user experience so effectively. Thanks to Steel Croissant, our brand narrative has never been clearer or more compelling.

John H. Smerkar
John H. Smerkar
Global Marketing Director
Hitachi Vantara

"Provided exceptional branding and a modern website"

Steel Croissant was instrumental in helping us navigate the complexities of establishing our healthcare compliance consulting firm. They not only provided exceptional branding and a modern website but also instilled trust from the outset. First impressions matter, and Steel Croissant ensured we made a lasting one with our target audience.

Angela Simmons
Angela Simmons
CEO
Simmons Safe

'We turned to Steel Croissant to build a website"

In our journey to redefine how clinicians and patients view and use casting products, we turned to Steel Croissant to build a website that truly represents the innovation of Cast21. Their team delivered a site that not only showcases our product's unique advantages through stunning visuals and interactive design but also perfectly balances professionalism with approachability. Thanks to Steel Croissant, Cast21 now stands out in the healthcare technology sector with a platform that’s as informative as it is engaging.

Ashley Moy
Ashley Moy
CEO
Cast21

"Continues to deliver outstanding results"

Partnering with Steel Croissant to overhaul our web site was a significant step forward for our branding and lead generation, but also greatly improved the user experience (UX). The partnership continues to deliver outstanding results in our SEO program as well as keeping the site relevant in the constantly changing competitive environment. Steel Croissant continues to be a critical part in our marketing journey, and we are excited for what's to come!

Cris D. Lemay
Cris D. Lemay
Corporate Marketing
Graver Technologies

"We've seen a substantial increase in traffic"

We needed our new site to be an engine for driving demand for our products and for engaging our dealers, salespeople, and end users. We turned to Steel Croissant to help us rethink our digital strategy, starting with the role our website plays in appealing to our customer personas. The results speak for themselves. Since partnering with Steel Croissant, we’ve seen a substantial increase in traffic and end-user inquiries and have received numerous positive comments from industry experts. We’re excited to stay ahead of the digital curve by continuing to grow our web presence with Steel Croissant’s help.

Taylor Brooker
Taylor Brooker
Director of Marketing & Sales
Fontaine Trailer

"Steel Croissant hit a home run"

When launching my brand, JustAir, I knew I needed a modern brand identity and clean website to clearly communicate our value and process; and look professional in the eyes of government officials and investors. Steel Croissant hit a home run with our logo and we absolutely love the illustrations they’ve incorporated into our website. Working with them has been both enjoyable and results-focused, so we are excited to further the relationship with Search Engine Optimization (SEO), email marketing, social media and more!

Darren Riley
Darren Riley
Co-Founder & CEO
JustAir

"They have made us a stronger company"

Our online presence is critical to our company’s success. This presence needs to reflect our product, the uniqueness of our company, our values and our voice. Finding the right marketing company was crucial. Steel Croissant is the right company. The folks at Steel Croissant came to us with talent, curiosity and an excellent capacity to listen. They translated the purpose and passions that drive YesLMS into a distinct marketing voice. Steel Croissant has not only lifted us above the noise of our competitors but they have made us a stronger company in the process. Steel Croissant continues to be our go-to for all marketing needs.

Linda Hedenblad
Linda Hedenblad
CEO
YesLMS

"A top notch organization"

Steel Croissant is a top notch organization to work with. Everything that they put out from websites to marketing material exceeds expectations. The level of communication that they provide throughout projects is outstanding. We currently work with them on many projects and will continue to work with them moving forward.

Jimmy McClain
Jimmy McClain
General Manager
McKenzie Valve & Machining

Ready to Elevate Your Brand?

We're more than just a click away. Reach out for a personalized consultation or a casual coffee over Zoom. Let’s make your marketing goals a reality.